Game show pitch

Timed pitch

To the editor of communiqué TV,

I am writing to tell you about my new idea for a game show on your channel called ‘Windows’. This game show has an original idea that will be sure to be a success and make you money. The production of the game has a low budget and will make money quickly, this is why I am so excited to share with you my idea for the game show ‘windows’. Good intro

To describe the game show briefly to you I would have to say it has a mixture of mental challenges. All to be completed in two minutes. It is set in a studio in front of a live audience perfect for the autumn cold months as it is indoors. A long section is shown to a family of contestants with lots of huge glass panels that look like windows all in front of each other with an amount of money at the end. Every time they approach a window a question or challenge will appear. As a team, they must answer the question  correctly and the window will open and they can walk through to the next window with a higher amount of money. But the contestants must be warned get questions wrong and more windows will rise from the floor making it that bit harder to reach £10,000 at the end. This is a perfect idea that a family audience will definitely enjoy watching together that will have them shouting at the TV when they know the answer, then come back every week for the entertainment. Watchers of the show will respond with negotiated reading, accepting and rejecting certain contestants answers.  Nice concept Chloe – can you walk through Windows? Would doors be better? I think you need some examples of some of the challenges. Who would the contestants be?

The game show will be shown at 6-7pm. I believe this is the best time that will get the most amounts of viewers. At this time everyone in the family will be home from work and want to watch something enjoyable to relax them from their buys day. Younger children will also watch this just before going to bed. This makes me think that 6-7pm is the prime time for the game show to be aired. I will make sure this is a successful game show as their will be competitions for people at home to phone in which will cost them money to enter, also the adverts shown in the breaks of the show will be relevant to the audience.

The target audience will be able to join in on the challenges by downloading the app that can be downloaded on your phone. You can play along each week accumulating points on a scoreboard with everyone who is also playing; you have the chance to win a family holiday, which is provided by the sponsor of ‘on the beach’. Adults of the family target audience are the ones who will be playing along on their mobile devices. The app runs along side the programme meaning the audience has to watch the programme. The questions asked in the show will appeal to a wide range but also be challenging, and funny to watch, this could lead to content will viral potential to spread across social media.

The set design includes a low key live audience with a long corridor that has high key lighting. The low-key lighting of the window will get brighter the more amount of money is being gained. The primary colours will be used in the spot lighting at in logos and text, these colours are often associated with children and will also appeal to the older generations as they have connotations of youth and excitement.

My game show is the game show to invest in. It is original, exciting and modern made for the modern families of today. It is firmly in the 21st century. The show is filling that gap that you have on a Saturday night in the autumn that will gain viewers rapidly and become a game show success! I look forward to hearing form you and will hopefully enjoy working with you in the future.

Good ideas Chloe – just clarify the points I made. Add in audience theory for top marks. (Use and gratification etc)

Tv show pitch

Timed pitch

To the editor of communiqué TV, I am writing to tell you about my new idea for a game show on your channel called ‘Windows’. This game show has an original idea that will be sure to gain you and you company money from its unique selling point. As the production of the game is low budget this will make money quickly, this is why I am so excited to share with you my idea for the game show ‘windows’.

To describe the game show briefly to you I would have to say it has a mixture of trivial and physical challenges. It is set in a studio in front of a live audience perfect for the autumn cold months as it is indoors. A long section is show to a team od contestants with lots of huge glass panels that look like windows all in front of each other with n amount of money on it. Every time they approach a window a question or challenge will appear. As a team they must complete this correctly and the window will open and they can walk through to the next window with a higher amount of money. But the contestants must be warned get one question wrong and they have the chance to move back a window get a second question wrong and they will go hoe with no money. Reach the final window and go home with £100,000. This is a perfect idea that a family audience will defiantly enjoy to watch together that will have them shouting at the TV when they know the answer.

The game show will be shown at 6-7pm. I believe this is the best time that will get the most amounts of viewers. At this time everyone in the family will be home from work and want to watch something enjoyable to relax them from their buys day. Younger children will also watch this just before going to bed. This makes me think that 6-7pm is the prime time for the game show to be aired. I will make sure this is a successful game show as their will be competitions for people at home to phone in which will cost them money to enter, also the adverts shown in the breaks of the show will be relevant to the audience.

The target audience will be able to join in on the challenges by downloading the app that can be downloaded on you phone. You can play along each week accelerating points on a scoreboard with everyone who is also playing; you have the chance to win a family holiday, which is provided by the sponsor of ‘on the beach’. The app costs money to download so the adults of the family target audience are the ones who will be playing along on their mobile devices.

The set design includes a darkly lit live audience with a long corridor that is brightly lit. The high key lowlighting will get brighter the more amount of money is being gained. The primary colours will be used in the spot lighting at in logos and text, these colours are often associated with children and will also appeal to the older generations as they have connotations of youth and excitement.

My game show is the game show to invest in. It is original, exciting and modern made for the modern families of today. The show is filling that gap that you have on a Saturday night in the autumn that will gain viewers rapidly and become a game show success! I look forward to hearing form you and will hopefully enjoy working with you in the future.

Assignment 3 Evaluation

I have successfully completed three advertisements by following the brief. My three print advertisements are to advertise a range of lipsticks. Each lipstick colour reflects the feel and trend of the season. I have produced three print adverts the would be positioned in beauty magazines and on a billboard displayed around shopping centres and drugstores. The target audience is women age 14-23 with a social grade of demographics of unemployed young adults and teenagers and casual workers. I looked at Burt bees lipsticks as they as a company are very natural and nature orientated which relates to my products as I have done lipsticks for each season, which is also to do with nature. I also did a primary audience research using Survey Monkey to find out what my target audience liked and what they thought looked best. Involving them in this and on social media would get them excited to buy the product, as they know that they were involved in the planning. It also lets me know what is going to make the product sell best.

I have looked at the codes and conventions for previous professional makeup and lipstick advertisements and used them for my own adverts.

For my adverts, I have used a close-up image of a model wearing a coloured lipstick to match the season. The images are original and clearly show what is being advertised to the target audience.

I had produced many different adverts that I was not happy with until I finally produced three that I thought had a professional look and followed the design brief. The first time when photographing the models, I used studio lighting, this would have been okay but I found that using natural lighting reflected the products that promoted seasons and nature. The natural lighting had to be not so bright as the model was squinting but so give them a nice glow which would have a positive effect of the advert.

My logo and brand name follows genre conventions, as the Logo is in a serif font just as many other makeup brands Logos are. The logo is very basic, I found this was also a similarity between most makeup brands also. he names ‘Be you’ is good since its reminding the target audience who are so heavily peer pressured my social media that they can still wear makeup and still be themselves.

For the camera angles, I used to head on close-ups of the face and one side view of the face. I always had the model looking at the camera as this follows codes and conventions of pervious advertisements and makes the target audience feel as if they are being directly addressed.

In all three adverts, I had a close shot from a medium /high angle. This really complemented the lip colour and made it stand out more at this angle than if I took the picture from a low angle. This really sells the product as it’s making it look appealing and good on the model and something new that isn’t often used. The target audience want to be new and innovative so they can keep up with the trends of the season.

The mise-en-scene choices I made were to attract the target audience to identify with them with a slight admiration. Since they do aspire to be like them they will buy the lipsticks thinking that will make them like the model. I have used natural lighting to make the model seem more natural, this will make her look more like a real person and not too fake and edited. She is also a similar age to the target audience so they can also identify with her in that way.

Also, when preparing the models, I kept the makeup quite natural with the bold lip colour so the attention doesn’t get draw away from the product being advertised. 

Draft 1
Assignment 3 Evaluation

My three print advertisements are to advertise a range of lipsticks. Each lipstick colour reflects the feel and trend of the season. I have produced there print adverts the would be positioned in beauty magazines and on a billboard displayed around shopping centers and drugstores. The target audience is women age 14-23 with a social grade of demographics of unemployed young adults and teenagers and casual workers. I looked at Burtsbees lipsticks as they as a company are very natural and nature orientated which relates to my products as I have done lipsticks for each season, which is also to do with nature. I also did a primary audience research using SurveyMonkey to find out what my target audience liked and what they thought looked best. Involving them in this and on social media would get them excited to buy the product, as they know that they were involved in the planning. It also lets me know what is going to make the product sell best.

In all three of my adverts I kept the same logo, brand name and colour pallet. The image on the advert and the way of making everything black and white apart from the lips was also kept the same on all three of my adverts. This makes it easier to sell through repetition and this creates a recognizable brand image for my target audience to buy into.

My logo and brand name follows genre conventions, as the typeface looks very handwritten. This reflects the product and the company’s name as it could have been written by one of the target audience so they can relate to that. The makeup smear underneath the text represents the company and products. It is there to inform the target audience what the company is sleeping (lipstick). I have chosen to do the makeup smear in pink this has connotations of love and passion, a love and passion is what the target audience have for lipstick. The name of the company follows genre conventions of professional adverts as other professional makeup companies have similar short brand names involving their audiences. The name ‘Be you’ is good since its reminding the target audience who are so heavily peer pressured my social media that they can still wear makeup and still be themselves.

In all three adverts I had a close up shot from a medium /high angle. This really complemented the lip colour and made it stand out more at this angle than if I took the picture from a low angle. This really sells the product as it’s making it look appealing and good on the modal and something new that isn’t often used. The target audience want to be new and innovative so they can keep up with the trends of the season.

The mise-en-scene choices I made were to attract the target audience to identify with them with a slight admiration. Since they do aspire to be like them they will buy the lipsticks thinking that will make them like the modal. I have used natural lighting to make the modal seem more natural, this will make her look more like a real person and not too fake and edited. She is also a similar age to the target audience so they can also identify with her in that way.

I have learnt a lot of skills from making these adverts on Photoshop. I have got very good at editing skin in a professional manor on Photoshop. I already had the basic Photoshop knowledge such using different layers, adjustment of layers, filters and levels etc. so I have just added to my existing knowledge. My photography skills have also improved through practice. I have learnt about angles and lighting and lots of other things. If I had more time I would have just made my adverts better quality. Now that I have learnt more about Photoshop and taking photos if I did it again then it would be better quality and to a better standard.

I really like how I have made my adverts black and white by denaturing them and changing the lips to a bright colour that pops. I find this makes it very clear what is being advertised and really makes the target audience want to buy the lipsticks. I believe my adverts would work as professional adverts as I have creatively followed the genre conventions and I have followed all relevant copy right and legal requirements by using all my own work and by making no false or misleading claims.

Assignment 2 Explanation

Both my storyboard and poster are connected since they both the same genre of teen horror. This is shown since they both include a picture of the same teenage girl with her mouth stitched in a horrific way. She is directly addressing the audience by looking into the camera/audience, which will draw in the primary audience to watch the film. The primary target audience for the poster and storyboard are also similar of an older teenage audience to late twenties as they both have a scary era about them, which wouldn’t appeal a younger audience.

            The poster will be put on billboards, buses and around in local places where young adults will be such as outside nightclubs luring them in to watch the film. The trailer would be shown on TV and on social media. These will advertise and promote the film to persuade people want to watch it.

            I have chosen Lionsgate to be my film institution as it has already produced many successful teen/horror films, which implies that mine may also be.

            By following similar layout conventions they entice the target audiences for example they both include the same title.

I think both products are very effective so I wouldn’t change anything.